Last updated: 2024-04-16
Problem Statement
To enable Product Designers to design delightful user experiences that sustain the business, Product Managers (PMs) must
- Possess a nuanced understanding of Product Design disciplines
- Provide clarity to Product Designers on the problems to solve and any constraints
- Act as a co-creation partner by giving helpful & open-ended feedback, encouragement, and support
In this article I provide guidance on these areas so that PMs can effectively collaborate with and empower their Product Designers.
Before we can have a meaningful conversation about how to work with Product Designers, we first have to level set on what they do. If you’re already knowledgeable about Product Design disciplines, feel free to skip ahead to the tips & advice.
What Product Designers Do
Product Designers integrate multiple design disciplines, including:
- Information Architecture (IA)
- Interaction Design (ID)
- Content Strategy (CS)
- Visual Design (VD)
These disciplines are intentionally listed with IA first and VD last. We’ll unpack each discipline in detail.
“Product Design” has become an increasingly popular term in recent years, but before that UI Design, UX Design, and CX Design — i.e. User Interface Design, User Experience Design, and Customer Experience Design — were more commonly used. We’ll talk about the distinctions between UX and UI later. My gut feeling is with the growing emphasis on the word “product” that “Product Design” will continue to gain prominence.
Continue reading “How to Best Work with Product Designers as a Product Manager”
Ed on Product 